Friday, July 13, 2012

THE BODY SHOP 'PULSE' STORE OPENS

Have you been to the Mall of Asia lately? You should not miss visiting 'Pulse' - the newly revamped The Body Shop store.

So what's the difference between the old The Body Shop and the new one? Well, if you loved the former store setup, Pulse will make you fall in love with the store for the second time around! Pulse is a breath of fresh air! Both figuratively and literally!
Interactive, forward-thinking and focused on beauty and community, the Pulse boutique is set to bring The Body Shop to a whole new generation of beauty-centric, values savvy-individuals. Come and let me take you on a tour as The Body Shop opens its doors on its boutique browsing experience, Pulse!

Appearing globally from May 15th onwards, Pulse is where the Body Shop's new beauty movement will come to life.

With Skincare, Make-up, Body Care and Values Centre stage, Pulse creates a unique and memorable experience that engages and informs.


The Pulse store aims to create a natural feeling of space, to reflect the natural ingredients which power products from The Body Shop. As a result, the wooden fixtures and fittings in the store are all 100% FSC certified.


The Pulse store invites you to get playful with its finest products displayed on its twin wooden "Story Telling" tables which encourages you to interact, be informed, experiment and try new looks!
Acting as a dedicated interactive 'island' which invites customers to touch, smell, and test products, the tables are  place for people to engage with store teams, discover new products and learn about The Body Shop values.

The table also displays the Top 10 favorite The Body Shop products of its customers...


…and if I'm not mistaken, this is updated on a monthly basis!


The Pulse store also brings a fresh new look together with sustainable design to The Body Shop, and aims to reduce store impact on the environment even further by replacing fluorescent lights in the bays with LED strips, as well as reducing to 35w ceiling lamps. The result? Energy consumption is cut by up to 25% compared to regular stores.


Incorporating cutting edge deign, top quality materials and natural imagery, the boutique-style Pulse store creates a warm, welcoming space to excite and enthuse people about The Body Shop products and Values.



Introducing… Lily Cole's Cruelty-Free Make-Up!
Lily Cole Limited Edition
The Body Shop is proud to launch a new limited edition make-up range: Cruelty-Free Make-Up. Celebrating the brand's 'Against Animal Testing' ethos, The Body Shop's Cruelty-Free Make-Up range is so great that Lily put her name to it. Like all TBS Make-Up, it contains no animal products and hasn't ever been tested on animals.
Lily Cole Lip & Cheek in Peach and Pink
Lily Blush Balls and Lily Shimmer Cubes
Lily Hi Shine DarkPink and Hi Shine Frost Pink
Lily Hi Shine MidPink and Hi Shine Peach
Lily Eye Liner and Lily Pearl Radiance
The Body Shop Spa Fit Line - Spa Fit Body Scrub, Spa Fit Toning Concentrate and Spa Fit Toning Massage Oil (I got the Toning Concentrate and Massage Oil!)
Did You Know?
The Spa Fit range contains Community Fair Trade organic aloe vera. It comes from Guatemala, where it is hand-harvested and hand-filleted within 12 hours to reserve the freshness of the gel. Our trade generates vital income for the farmers of the El Progreso region and has helped to provide educational materials to over 100 schools.

Pulse will also have a Free Makeover area with dedicated Make-up Artist and Skincare Experts who have undertaken rigorous and specialized training programmes to help you look and feel your best!
Here are more photos of the beautiful people of The Body Shop and its PR Agency, Full Circle Communications!



I look tired. But I'm happy! Promise.
Staying true to its core, every Pulse store will have a dedicated space which will act as a gallery of its core values. Of course, it will reflect the five core Values at The Body Shop which are…
 
 



"Pulse is a heartbeat in the communicty. It is where Beauty With Herat comes to life through our Community Fair Trade products, our passionate teams, and through our community and values walls which allow for consumer engagement and interaction." - Ann Massal, The Body Shop International Brand Director

As ever, The Body Shop will continue its unparalleled success of groundbreaking campaigns, with Pulse acting as a hub to galvanise people everywhere to get involved and make a difference. With a number of campaigns planned for the future which aim to create long term change for the better. Pulse is the place to be for people who want to truly Look Good, Feel Good and Do Good.

Visit the first The Body Shop 'Pulse' store located at the ground floor of the Mall of Asia now!

3 comments:

  1. I've been there and the new store is really great! I am always tempted to go inside and check the products!:)

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  2. Nice pics BFF! Sayang di tayo nag abot that day! BTW, pwedeng tanggalin yung thingie dito sa comment box, ano? Para naman di mahirap tong mission kong pagcocomment hahahaha!

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