Staying on the cutting edge of children's fashion, SM Department Store injects the electrifying excitement of K-Pop fashion into its character apparel. Glitzy, glam, funky and spunky looks highlighted by bright colors and bold patterns showcase the new collections, giving favorites like Garfield, Mickey Mouse, Snoopy and Barbie newfound sartorial energy. This season's SM Toon Fest exclusive lines combine all-original licensed character apparel with Korean style dynamics to elevate kids' fashion choices - while keeping things colorful and fun!
|"Kids today are alot more conscious of what's 'in' and get fashion ideas from their idols", states Ms.Jo Dy Juanco, VP for Children's Fashion, "These days, they draw inspiration from K-Pop stars and want to dress just like them."|
Girls will enjoy SM Toon Fest's wide range of choices, from Winnie the Pooh's colorful 70's disco party girl polka dots and stripes, to Betty Boop's posh, classic pieces with modern tweaks. Boys, on the other hand, can dazzle with a combination of preppy and urban street clothing elements from Garfield, Cars, and Snoopy. Kids are going to have a blast mixing and matching ensemble pieces to create their own signature K-Pop inspired looks with the help of their favorite toons!
To showcase the new collections, SM Toon Fest is holding a search for its K-Pop Rising Star (see poster above). The song, dance, and lip-synch competition invites boys, girls and groups aged 2 − 14 to let their inner superstars out for a shot at the spotlight and the Php100,000 grand prize!
For more details on the contest, visit www.risingstars.asia/smtoonfest/ and www.facebook.com/smkidsfashion.