"We launched Flaunt mainly to better get our message across an array of audiences.
…not only are we now able to send out our messages across a wider market, we also do so using a platform that evokes the kind of lifestyle we promote - fun and dynamic yet sensible."
-Rubby Sy, CEO of Flawless
And that is how Flaunt, an online magazine on issuu.com, came to be ever since it was launched last april 2012 replacing the brand's monthly newsletter.
Along with the recent launch of Flaunt magazine to the media is the new and improved digital domain of Flawless which hasn't been touched since it was launched 2 years ago until now.
"One of the main highlights of the site is the e-commerce. This was borne out of a number of request from Filipinos abroad to make our products available for shipping to other countries. I'm personally very proud of this feature because it take us one step closer to realizing this," shares Drew Donovan Mendoza, Flawless' Business Manager
In its efforts to better connect with its target market, Flawless recently revamped the way the brand interacts with the rest of the online community by bringing a "new voice" through its Facebook Fanpage and Twitter account.
"Language and communications are two very dynamic subjects. We've been observing online trends since last year and one thing we found out is that people respond better to brands who speak the way they do." - Patricia Mendoza, Flawless' Marketing Manager
Now after seven flawless issues, Flaunt is back with a surprise in its November issue.
What's in the bag? Find out more on my upcoming posts.
See the rest of the issue here!