Wednesday, November 28, 2012

UP WINS SHULONG "DESIGNYOURSHU" CONTEST

What: Shulong DesignYourShu Event
When: November 25, 2012
Where: Trinoma, Cinema Lobby

Shulong

and Res Toe Run rallied artists and shoe junkies last November 25 to let their creativity loose with their own Shulong designs.

Participants from different universities in the metro were encouraged to go crazy with their designs while still having a unifying theme which best represents their respective schools. Their weapons of choice?
  • 2 sheets of iron-on stickers
  • 4 pairs of colored shoelaces
  • paint
  • acrylic pens
  • a pair of Shulong YourShu
Time allotted: 3 hours.

Shulong, which means "Comfortable Dragon", is not your typical sneaker. These Wushu-inspired sneakers have a special handcrafted sole - similar to how Wushu shoes are actually crafted. The secret is how the shoes are "cooked" when they are assembled. The shoes are placed in a special oven until the rubber insole becomes a sturdy but comfortable sponge inflated with micro air bubbles.
Shulong YourShu High Php2,890 (black and white)
But what makes Shulong stand out is the wearer's ability to customize these special shoes. Each pair of Shulong's, in its low and high cut styles, comes with two sheets of iron-on stickers, four pairs of spare laces in different colors and Pebeo textile pen. This way, every pair of Shulong Yourshu is sure to be one of a kind and truly the wearer's own.
Shulong YourShu Php2,590 (black and white)
Gracing the event were top Filipino bloggers featuring their own customized YourShu sneakers inspired by their respective blogs.
They also served as the DesignYourShu contest judges. (names of the shoes were just made up)
Ana Gonzales
"Wired" YourShu
Aisa Ipac
"The Jet-setter" YourShu
Katrina Tan
"Foot Notes" YourShu
Sarah Tirona
"Lakas Makayaman" YourShu
Seph Cham minus Shai Lagarde
"LoveChic" YourShu
Another fun part of the event was this.

Peter James Villarta of PedroSanti Artworks was Shulong's featured artist who designed shoes for anyone who bought/brought a pair of Shulong YourShu that day.

And here are the winning pairs of the DesignYourShu contest!
3rd Place - San Beda College
2nd Place - De La Salle University
1st place - University of the Philippines
The shoe designs from the participants were judged for their originality, creativity and uniqueness, presentation and mass appeal. Congratulations to the winners and to the other participants for bringing their best shoe foot forward! (pun intended)

Congratulations also to the Shulong and Primer Group of Companies team for a fun and successful event!

Closing this post with Primer's Ian's pair of studded Shulong's.
astig no?
Want to experience the Shulong difference? Check out the latest collection in stores now at Res Toe Run in Robinsons Manila, Festival Mall, Alabang Town Center, Gateway Mall, Trinoma, Market! Market!, Nuvali, Abreeza Davao, Ayala Cebu, Lucky Chinatown, Robinsons Laoag, Tacloban, Embarcadero, Palawan, and General Santos.

1 comment:

  1. Cool! I like the wired, jetsetter, and love chic ones. :) Cool designs!

    Hey ... well, this is mostly for girls but still ... I'd like to invite you to participate as well in my very first Blog giveaway (^_^)
    #ChaiChenGiveaways (International)
    Chai's December Birthday Bash - 1st Giveaway!
    Win shoes, clothing, and accessories worth around $88 from Asianvogue Shop, FlauntPH, and Bedazzle Accessories!

    ~Chai
    http://chenmeicai.blogspot.com

    ReplyDelete